Episode 16: Editor of Huck Magazine, Niall Flynn

About this episode

Huck Magazine covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.


With an audience of half a million a month, split between UK and US, editor Niall Flynn gets 100s of pitches a day for coverage. He discusses what they look for in a story, and what to put in your pitch for different types of stories.

Episode 15: Commissioning Editor of Insider (formerly Business Insider), Jack Sommers

About this episode

Jack Sommers, UK commissioning editor for Business at Insider (the new name for Business Insider) discusses his pitching advice for PRs, freelance writers and experts.

His advice includes when to pitch to an editor and when to pitch to a reporter; what makes a ‘list’ piece and who decides them; and why you should never pitch a ‘theme’ – think stories! 

Plus, the new-look ‘Insider’ brand, and what we can expect to find in the new family of ‘Insider’ publications.

Episode 14: Real-life journalist. Founder and editor of Lacuna Voices, Punteha van Terheyden

About this episode

Punteha van Terheyden is an expert on true life journalism. She has been writing and editing the so-called real-life sections of UK magazines for over a decade, including titles such as Take a Break and more

She set up Lacuna Voices, to challenge the traditional mould of the real life stories. Why, she asks, don’t the media take that many real life stories from men for instance?

We discuss why it’s time to challenge the traditional formula of what makes a story in the media; what PRs can add to a press release to get a story picked up; and why editorial teams have the worst reputation than any other industry for not replying to emails.

Episode 13: Freelance journalist, former managing editor of BuzzFeed & editorial consultant Cate Sevilla

About this episode

Cate Sevilla writes for titles such as Stylist, Elle and The New Statesman.

She’s held editorial roles across a range of titles including BuzzFeed and The Pool and is also an editorial consultant for branded content.

In this episode we discuss the difference between ‘branded journalism’ and traditional journalism, how the content gets commissioned, and the opportunities for PRs and writers to pitch.


Plus, why is the media industry so slow to pay writers? And why freelance journalists are either fighting back, or leaving the industry.

PS! Cate highlighted a recent campaign for equal pay for freelancers. We couldn’t remember the name of this when recording, but this is it: Anna Codrea-Rado’s spreadsheet for freelance writers to submit their pay rates and day rates.

Episode 12: Managing Editor of Grit Daily, Stewart Rogers

About this episode

Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an ‘exclusive’ and the damaging fallout that can happen when PRs use mailing lists to contact journalists.

Grit Daily is a leading tech news publication with lifestyle and entertainment thrown in. It has 2 million readers per month.

Episode 11: Commissioning Editor of Chat, Woman and Woman’s Own magazines

About this episode

Emmie Harrison-West is Commissioning Editor of three of the UK’s most popular women’s weekly magazines – Chat, Woman and Woman’s Own.

She walks us through the different ‘slots’ or pages of the three titles, including ‘Don’t Tell me I Can’t’, ‘Shock Reads’, ‘Call That Justice’, ‘The Moment I Knew’, Scrapbooks and many more.

How does she find these stories? What can PRs do to make a story fit the mould? The answers are in this episode, plus why magazine journalism is an essential platform for women to tell their untold stories.

Episode 10: Real Leaders editor, Grant Schreider

About this episode

RealLeaders.com is a digital publication and print publication distributed globally focussing on leadership issues around the UN’s Sustainable Development Goals featuring interviews, features, how-to’s and thought leadership.

Grant shares why the listicle is still the most popular content, simple things you can do to make your pitches relevant and why morality is part of the commissioning process.

Episode 9: The Media Insider with IDG Group Editor, Scott Carey

About this episode

Group Editor of IDG’s B2B collection, Scott Carey shares the make-up of techworld.com, computerworld.com, CIO and Infoworld.com

Hear how can you suggest a story or interview about your business or your client. What makes a story that suits their formats, how can PRs make their pitches relevant and how can experts get their comments published?

Episode 8: The Media Insider with Raconteur editor Benjamin Chiou

About this episode

Raconteur is distributed in The Times. It has 80 editions a year focusing on a special report into a different area of business. Editor Benjamin Chiou tells us what makes an interview, how thought leaders can contribute with great ideas, pitching no-no’s and why he’s on the lookout for new writers.

Episode 7 with Editorial Director of Bonhill Media, Lawrence Gosling

About this episode

Hear insights into how top B2B publications such as growthbusiness.co.uk ,  smallbusiness.co.uk and Information Age are put together.

Lawrence Gosling is Editorial Director of the Bonhill Media group’s eccelctic mix of titles. He shares advice on how to pitch a thought leadership piece, why clickbait doesn’t work for B2B journalism and how PRs or would-be commentators should adapt their pitches for consumer media Vs B2B media.

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