Podcast

Episode 9: The Media Insider with IDG Group Editor, Scott Carey

About this episode

Group Editor of IDG’s B2B collection, Scott Carey shares the make-up of techworld.com, computerworld.com, CIO and Infoworld.com

Hear how can you suggest a story or interview about your business or your client. What makes a story that suits their formats, how can PRs make their pitches relevant and how can experts get their comments published?

Episode 8: The Media Insider with Raconteur editor Benjamin Chiou

About this episode

Raconteur is distributed in The Times. It has 80 editions a year focusing on a special report into a different area of business. Editor Benjamin Chiou tells us what makes an interview, how thought leaders can contribute with great ideas, pitching no-no’s and why he’s on the lookout for new writers.

Episode 7 with Editorial Director of Bonhill Media, Lawrence Gosling

About this episode

Hear insights into how top B2B publications such as growthbusiness.co.uk ,  smallbusiness.co.uk and Information Age are put together.

Lawrence Gosling is Editorial Director of the Bonhill Media group’s eccelctic mix of titles. He shares advice on how to pitch a thought leadership piece, why clickbait doesn’t work for B2B journalism and how PRs or would-be commentators should adapt their pitches for consumer media Vs B2B media.

Episode 6 – The Media Insider with deputy editor Sophie Gallagher

About this episode

Deputy editor of IndyLife, Sophie Gallagher shares insights from the features desk of one of the UK’s major news titles.

IndyLife is the lifestyle section of the independent.co.uk, covering health, travel, food, dating and more. Learn what the difference is between a ‘pitch’ and and ‘idea’ and why a journalist can never pinch a story!

Episode 5: The Media Insider with ITV News Head of Planning Richard Pollins

About this episode

In this episode we speak to head of planning at ITV London News, Richard Pollins and discuss where stories come from and how they find the right mix.

From what they look for in a studio guest to why surveys just never work for TV, this is essential listen for anyone who wants to get themselves or their clients on TV.

Episode 4: The Media Insider with Huff Post UK Personal editor, Charlie Lindlar

About this episode

HuffPost UK recently launched two new sections – HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. In this episode, commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch. Plus, a look at the other regular slots across Huff Post UK.

Episode 3: The Media Insider with commissioning editor of Red, Good Housekeeping and Prima, Ella Dove

About this episode

This episode we delve into the planning process of three of Hearst’s titles: Red, Good Housekeeping and Prima. 

Find out about the regular profile sections you can pitch to, such as ‘Women who Launch’ and ‘Women on Top’. Plus, how long to wait before following up and why you should never get the magazine’s name wrong!

Episode 2: The Media Insider with editor of easyJet Traveller magazine editor Jonny Ensall

About this episode

This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: ‘I’ve just been on holiday to X, would you want a write-up on it?’, why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it’s a great model for the media.

Episode 1: The Media Insider with interview writer for New Statesman, Suchandrika Chakrabati.

About this episode

Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others. 

In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called ‘The Freelance Pod’.

Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch.

Trailer: The Media Insider Podcast with host Helen Croydon

About this episode

Hear what my new podcast is all about, launching on 1st July 2019!

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