Recent Episodes

Episode 29: Alan Rusbridger, Editor at Prospect Magazine

About this episode Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new take on a global issue; to the popular culture and books sections at the...

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Episode 28: Eleanor Warnock, Deputy Editor at Sifted

About this episode Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes an opinion piece, plus the most common feedback points she gives to PRs who...

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Episode 27 – Orianna Rosa Royle Senior Reporter for Management Today

About this episode Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna knows instantly what has PR potential and she gives us her inside...

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Episode 26 – Natasha Wynarczyk Senior Features Writer at The Daily Mirror

About this episode Senior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of the perks to having an exclusive print feature. 

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Episode 25: Francesca Cassidy, Deputy Editor of Raconteur

About this episode Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!

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Episode 24: Cheryl Cole, Editor of DiversityQ Magazine

About this episode Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it...

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Episode 23: Founder of Bloom Magazine, Zena Alkayat

About this episode Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why ‘the story’ is always the most important wording of your pitch and how a new partnership with...

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Episode 22: Metro Blogs Editor Jess Austin

About this episode Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as ‘what it feels like to…’ ‘immigrant stories’ and ‘hello, my name is….’...

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Episode 21: Editor of It’s Freezing in LA, Martha Dillon

Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.

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Episode 20: Lifestyle Editor of Telegraph Magazine, Lucy Dunn

About this episode Lucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going ‘below the line’, the resurgence of long-reads and what’s needed from PRs and journalists in their pitches for the magazine.

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Episode 19: The London Writers Salon, Parul Bavishi & Matt Trinetti

About this episode The founders of The London Writers Salon discuss the different roles of editors at book publishers, the pros and cons of traditional publishing versus self-publishing, new ways for writers to promote their work and how to pursue a creative career.

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Episode 18: Sr. Beauty and Fashion Editor of Hello Giggles, Pia Velasco

About this episode Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages. Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends editors want to explore stories on and why PRs should NEVER...

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