Recent Episodes

Episode 22: Metro Blogs Editor Jess Austin

About this episode Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as ‘what it feels like to…’ ‘immigrant stories’ and ‘hello, my name is….’...

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Episode 21: Editor of It’s Freezing in LA, Martha Dillon

Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.

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Episode 20: Lifestyle Editor of Telegraph Magazine, Lucy Dunn

About this episode Lucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going ‘below the line’, the resurgence of long-reads and what’s needed from PRs and journalists in their pitches for the magazine.

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Episode 19: The London Writers Salon, Parul Bavishi & Matt Trinetti

About this episode The founders of The London Writers Salon discuss the different roles of editors at book publishers, the pros and cons of traditional publishing versus self-publishing, new ways for writers to promote their work and how to pursue a creative career.

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Episode 18: Sr. Beauty and Fashion Editor of Hello Giggles, Pia Velasco

About this episode Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages. Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends editors want to explore stories on and why PRs should NEVER...

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Episode 17: Literary Agent, Andrew Lownie

About this episode Literary agent, Andrew Lownie discusses how to pitch your book to an agent. This episode, we speak with literary agent Andrew Lownie, who has 200 authors on his books and has sold thousands of books into publishers. He told us how he sifts through some 300 submissions from aspiring authors each day, what stands...

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Episode 16: Editor of Huck Magazine, Niall Flynn

About this episode Huck Magazine covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism. With an audience of half a million a month, split between UK and US, editor Niall Flynn gets 100s of pitches a day for coverage. He discusses what they look for...

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Episode 15: Commissioning Editor of Insider (formerly Business Insider), Jack Sommers

About this episode Jack Sommers, UK commissioning editor for Business at Insider (the new name for Business Insider) discusses his pitching advice for PRs, freelance writers and experts. His advice includes when to pitch to an editor and when to pitch to a reporter; what makes a ‘list’ piece and who decides them; and why...

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Episode 14: Real-life journalist. Founder and editor of Lacuna Voices, Punteha van Terheyden

About this episode Punteha van Terheyden is an expert on true life journalism. She has been writing and editing the so-called real-life sections of UK magazines for over a decade, including titles such as Take a Break and more She set up Lacuna Voices, to challenge the traditional mould of the real life stories. Why,...

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Episode 13: Freelance journalist, former managing editor of BuzzFeed & editorial consultant Cate Sevilla

About this episode Cate Sevilla writes for titles such as Stylist, Elle and The New Statesman. She’s held editorial roles across a range of titles including BuzzFeed and The Pool and is also an editorial consultant for branded content. In this episode we discuss the difference between ‘branded journalism’ and traditional journalism, how the content...

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Episode 12: Managing Editor of Grit Daily, Stewart Rogers

About this episode Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an ‘exclusive’ and the damaging fallout that can happen when PRs use mailing lists to contact journalists. Grit Daily is a leading tech news publication...

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Episode 11: Commissioning Editor of Chat, Woman and Woman’s Own magazines

About this episode Emmie Harrison-West is Commissioning Editor of three of the UK’s most popular women’s weekly magazines – Chat, Woman and Woman’s Own. She walks us through the different ‘slots’ or pages of the three titles, including ‘Don’t Tell me I Can’t’, ‘Shock Reads’, ‘Call That Justice’, ‘The Moment I Knew’, Scrapbooks and many...

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