About this episode Cate Sevilla writes for titles such as Stylist, Elle and The New Statesman. She’s held editorial roles across a range of titles including BuzzFeed and The Pool and is also an editorial consultant for branded content. In this episode we discuss the difference between ‘branded journalism’ and traditional journalism, how the content...

About this episode Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an ‘exclusive’ and the damaging fallout that can happen when PRs use mailing lists to contact journalists. Grit Daily is a leading tech news publication...

About this episode Emmie Harrison-West is Commissioning Editor of three of the UK’s most popular women’s weekly magazines – Chat, Woman and Woman’s Own. She walks us through the different ‘slots’ or pages of the three titles, including ‘Don’t Tell me I Can’t’, ‘Shock Reads’, ‘Call That Justice’, ‘The Moment I Knew’, Scrapbooks and many...

About this episode RealLeaders.com is a digital publication and print publication distributed globally focussing on leadership issues around the UN’s Sustainable Development Goals featuring interviews, features, how-to’s and thought leadership. Grant shares why the listicle is still the most popular content, simple things you can do to make your pitches relevant and why morality is...

About this episode Group Editor of IDG’s B2B collection, Scott Carey shares the make-up of techworld.com, computerworld.com, CIO and Infoworld.com Hear how can you suggest a story or interview about your business or your client. What makes a story that suits their formats, how can PRs make their pitches relevant and how can experts get...

About this episode Raconteur is distributed in The Times. It has 80 editions a year focusing on a special report into a different area of business. Editor Benjamin Chiou tells us what makes an interview, how thought leaders can contribute with great ideas, pitching no-no’s and why he’s on the lookout for new writers.

About this episode Hear insights into how top B2B publications such as growthbusiness.co.uk ,  smallbusiness.co.uk and Information Age are put together. Lawrence Gosling is Editorial Director of the Bonhill Media group’s eccelctic mix of titles. He shares advice on how to pitch a thought leadership piece, why clickbait doesn’t work for B2B journalism and how...

About this episode Deputy editor of IndyLife, Sophie Gallagher shares insights from the features desk of one of the UK’s major news titles. IndyLife is the lifestyle section of the independent.co.uk, covering health, travel, food, dating and more. Learn what the difference is between a ‘pitch’ and and ‘idea’ and why a journalist can never pinch...

About this episode In this episode we speak to head of planning at ITV London News, Richard Pollins and discuss where stories come from and how they find the right mix. From what they look for in a studio guest to why surveys just never work for TV, this is essential listen for anyone who...

About this episode HuffPost UK recently launched two new sections – HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. In this episode, commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch. Plus, a look at the other regular slots across Huff Post...

About this episode This episode we delve into the planning process of three of Hearst’s titles: Red, Good Housekeeping and Prima. Find out about the regular profile sections you can pitch to, such as ‘Women who Launch’ and ‘Women on Top’. Plus, how long to wait before following up and why you should never get...

About this episode This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: ‘I’ve just been on holiday to X, would you want a write-up on it?’, why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it’s a great model...